高級ブランド向けウェルネス音楽で顧客体験を向上させる新プロジェクト

2026年に向けた新たな音環境プロジェクト

2026年、商業空間の新しい在り方として、「サウンドスケープ」の導入が注目されています。このプロジェクトは、高級ブランドの世界観を大切にしながら、顧客が疲れずに過ごせる音楽環境を提供します。特に、聴覚過敏に配慮した音設計を行うことで、より多くの人々が快適に過ごせる空間を目指しています。

音がもたらすブランド体験

綺麗なロゴや美しい内装に投資する多くのブランドがいますが、実は「音」が顧客の脳に最も早く届く手段です。視覚的な要素が強調される一方で、音の力を活かしきれていないブランドも多く見られます。顧客の滞在時間が短い、音が気になる、という声が多いのが現状です。

近年の研究では、音環境が消費行動に与える影響や、顧客の満足度における音の重要性が実証されています。そこで、ブランドの物語を音に翻訳し、顧客の没入感を高めることが目指されています。このプロジェクトでは、音楽と工学、ウェルネスを掛け合わせ、特に「視覚」と「音」の調和を重視したデザインが強調されています。

海外の先進事例

音環境の重要性は海外でも認識されています。米国のウォルマートでは、感覚過敏の方々に配慮した「センサリーフレンドリー・アワー」が導入され、特定の時間帯に店内のBGMやアナウンスを停止しています。これにより、ストレスなく購入できる環境を整え、顧客層を広げる狙いがあります。専門の分析では、快適な環境が滞在時間を延ばし、売上向上にも寄与することが考えられています。

「疲れない」音の設計

このプロジェクトが特に重視しているのが、顧客が疲れずに過ごせる音の設計です。具体的には、次の4つの工学的アプローチがなされています。

1. 帯域バランスの最適化
人間の聴覚が最も敏感な3〜8kHzの帯域を調整し、長時間聴きやすい音質を実現。

2. サウンドマスキング技術
不快な音をマスキングし、心地よいサウンドを提供。静寂すぎる状態を避けながら、音が主張しすぎない環境を作ります。

3. ダイナミクス設計
突然の音量変化を避け、スムーズな音の流れをデザイン。聴覚的な疲労感を軽減します。

4. 空間音響設計
音場を立体的に構築し、聴覚が疲れずに自然な感覚を保つよう工夫されています。

これらのアプローチによって、まるで音に包まれたかのような心地よい空間が生み出されるのです。

音楽プロデューサーの想い

このプロジェクトを率いるのは、グラミー賞運営団体に所属する音楽プロデューサー、イクイ・ミナト（谷美幸）氏。彼自身が聴覚過敏の特性を持つ娘を育ててきた経験から、音楽がもたらす力やその逆の影響を強く実感しています。多くの人々が快適に過ごせる空間を提供することを目指し、「この音ならここにいてもいい」と感じられる音の設計に情熱を注いでいます。

導入実績と今後の展望

既にNYの「Textile Month」で日本の伝統的な織物の展示において、音楽を通じてブランドの体験を強化するプロジェクト事例があります。このように、さまざまな商業施設での音の設計が進められており、2026年に向けての展開が期待されています。

この取り組みは、ただの音楽提供にとどまらず、顧客の体験を根本から変える力を持っています。心地よい空間は、商品やサービスへの愛着を生む重要な要素です。",
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